Global social media experts converged for 3XE Digital conference

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Croke Park Dublin | October 13th 2016 |


On Thursday October 13th 2016, experts from all over the world converged at Croke Park for a 3XE Digital Conference on Search and Social Media Marketing.  Expert speakers including representatives from BBDO, Mindshare, Google, Microsoft, Search Optics, Search Metrics and Wolfgang Digital came to Croke Park for this widely anticipated conference.


Over 600 digital marketing professionals attended Dublin’s biggest ever digital marketing event. 3XE Digital brought together some of the most enlightened digital marketers together under one roof.  The expert panel came from a diverse range of businesses and included:

  • Jonny Spindler, Chief Innovation Officer, AMV BBDO, BBDO Europe
  • Gavin Hanley, UK and Ireland , Search Lead, Google
  • Aleesha Tully, Digital Strategist,  In The Company Of Huskies
  • Shyam Dattani, Digital Strategy Specialist, Searchmetrics, Germany
  • Ian Dodson, Co-Founder and Director of Digital Marketing Institute
  • Aidan McCullen, Head of Digital & Innovation, RTE
  • Rosanna Davison, Miss World Winner, Digital Influencer, Author and Nutritionist
  • Alan Coleman, CEO & Founder, Wolfgang Digital
  • Mary Geraghty, UK and Ireland Sales Director, Microsoft Search Advertising
  • Gavin Duff, Head of SEO, ICAN
  • Louis Grenier, CEO, Slices Technology
  • Richard Talbot, Head of Paid Search & Display Marketing (PPC),Tinderpoint


Around the world, billions of us use social media every day, and that number just keeps growing. In fact, it’s estimated that by 2018, 2.44 billion people will be using social networks, up from 970,000 in 2010. Our growing love of social media is not just changing the way we communicate – it’s changing the way we do business, the way we are governed, and the way we live in society. And it’s doing so at breakneck speed. Across industries, social media is going from a “nice to have” to an essential component of any business strategy.

  • 87% of consumers are influenced by reviews read on social media
  • 75% of customers use social media as part of their buying process
  • 71% of users access social media from a mobile device
  • Twitter have over half a billion users
  • Facebook has over 1.7 billion users
  • LinkedIn has nearly a quarter of a billion users
  • Under 50% of social media managers feel fully prepared to meet the challenges of social media


Search engine marketing as a concept has only come to the fore over the last decade however its importance both individually and in supporting other campaigns has grown exponentially in the last few years. The ever-changing nature of online search engines can make it a difficult trade to master however search optimization is a key requirement of any effective online strategy.


  • 93% of online experiences begin with a search engine
  • 70-80% of online users actively ignore paid ads, instead only focusing on organic results
  • 75% of online users never scroll past the first page
  • Search is the number one driver of traffic to websites beating social media by 300%
  • SEO leads have a 14.7% close rate compared to 1.7% for other outbound leads




Media Contact: Helen O Dwyer | PR1 | 086 2332725 |



About 3XE Digital


3XE Digital is the brainchild of Adrian Hopkins, recognised as one of Ireland’s leading conference organisers. Having developed and implemented some of the country’s largest and well known conferences, Adrian is now bringing the 3XE Digital conference series of in-depth marketing events to Dublin in 2016.  The first year of 3XE Digital events in 2015 were a huge success, featuring speakers from Google, Facebook, LinkedIn and others. Earlier this year in May, the Content & Social Media Marketing Conference continued the success with over 600 delegates.  2017 will see 3XE events in February, May and October.


3XE Digital is proudly sponsored by Search Optics, Microsoft, ICAN, iReach, Wolfgang Digital, the Digital Marketing Institute, Ireland’s Domain Registry,, In the Company of Huskies, Slices Consulting, Arekibo and TinderPoint.  The media partners are RTE.


For delegate bookings and all further information such as the full conference agenda please go to or call Adrian at 01 2811111, 087 6811830 or


Limited number of free press passes available


3XE Contact: Brian Lillis

Tel: 089 2229373


Media Contact: Helen O Dwyer | PR1 | 086 2332725

***  Full set of images at the pictures desk of available from Collins Agency
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