Chopped announce UFC star as first official franchisee
UFC Star Cathal Pendred signs franchise agreement with Chopped, the healthy food company
Franchise Discovery Morning | Chopped, Fairview, Dublin 3 | November 24th 10am
Dublin, November 12th 2015: Irish UFC star Cathal Pendred has been announced as the first official franchisee of Chopped, the healthy food company. This announcement is the latest milestone in the fast growing Irish success story from Dublin entrepreneurs Brian Lee and Andy Chen. The first Chopped outlet opened in Dublin city centre in Baggot Street in May 2012, followed by a second outlet in Ballsbridge, Dublin 4 and a third outlet which opened in Fairview in May 2015. The three outlets currently employ 66 people and the company’s growing success is a reflection of the current health food revolution in Ireland.
The success of the Chopped concept has led to the next logical step for this business; franchising. Cathal Pendred is already signed up and looking for a unit in the Dublin area and Chopped are hosting a Franchise Discovery Morning on Tuesday November 24th from 10am until noon in Chopped, 13-15 Main St, Fairview, Dublin 3 by registering at http://www.chopped.ie/franchise.html.
Chopped was developed to meet the needs of the growing number of Irish consumers who want a great tasting meal that is healthy, delicious and fresh. Everything about the distinctive grass clad interior exudes freshness and the visionary open theatre of food allows Chopped to offer a ‘create your own salad’ experience in front of the customer in minimum time. Crisp lettuce selections, garden fresh vegetables, salad dressings, and more than 30 ingredients are ‘chopped’ and freshly dressed into a unique salad bowl or in a sealed savoury wrap. Full calories are counted for each salad, wrap and sandwich and Chopped offers a delivery, collection, take-away and dine-in service, with fast meal service times. With all of the Chopped flavours created by a skilled team in central kitchens, consistency of flavour is guaranteed across all outlets.
To open a Chopped store, the turnkey capital cost is approximately €150,000. This includes a provision for working capital and the fee for a single store franchise is €15,000. With the experience and guidance of the Chopped management team and trainers, franchisees can build a strong revenue stream, create further opportunities for growth with a proven business model, and use market-leading EPOS technology to build sales levels with online and mobile app ordering.
Speaking ahead of the Franchise Discovery Morning Brian Lee, co-founder and co-owner of Chopped said:“We’re looking forward to the next stage of the Chopped story. Having Cathal on board as our first official franchisee is a big endorsement for the future potential for Chopped. We’re passionate about our product and Cathal is too. Ireland is in the middle of a healthy food revolution and Chopped has been at the forefront of this revolution since we opened our first store in 2012. We have a genuine passion for creating great tasting meals that are healthy, delicious and fresh. We’ve seen our business grow massively over the past three years and now we want franchisees to join us to take Chopped to the next level across Ireland.”
Brian continued: “Setting up a Chopped will be simple and straightforward. We’ve done all the hard work to make sure franchisees can hit the ground running. We’ll provide training and advice at every step of the process to ensure the success of a franchise. With the experience and guidance of our management team and trainers franchisees can build a strong revenue stream, creating further opportunities for growth with our proven business model.”
Visit http://www.chopped.ie/franchise.html to find out more and email franchise@chopped.ie to register your interest in attending the Franchise Discovery Morning on November 24th.
ENDS
Editors Notes:
Captioned images attached of UFC Star Cathal Pendred with Brian Lee, co-founder and co-owner of Chopped.
About Chopped
Chopped, the healthy food company, is Ireland’s leading and original healthy fast food retailer. Founded in 2012 by Dublin entrepreneurs Brian Lee and Andy Chen, Chopped was developed to meet the needs of the growing number of Irish consumers who want a great tasting meal that is healthy, delicious and fresh. Crisp lettuce selections, garden fresh vegetables, incredible salad dressings and more than 30 ingredients are “chopped” and freshly dressed into Chopped’s unique salad bowls, sandwiches or wraps.
Chopped currently has three outlets in Dublin with plans for six new outlets in early 2016. Chopped is currently rolling out a franchising programme, visit http://www.chopped.ie/franchise.html to find out more.
ENDS
